Ministry of Information & Broadcasting Jobs 2025 | National Communication & Strategy Unit (ENCSU)

Multiple One-Year Contract Positions – National Communication & Strategy Unit (ENCSU), Digital Communication Department, Ministry of Information & Broadcasting, Islamabad

The Ministry of Information & Broadcasting (MoIB), Islamabad, Digital Communication Department is constituting a specialized team for its flagship PSDP project, “Establishment of the National Communication & Strategy Unit” (ENCSU). We are looking for a Project Head, three Campaign Managers (Economy; Culture & Tourism; Outreach), a Content Developer (Economy), a Researcher, and an Assistant. These roles are one-year appointments (extendable for a second year) stationed at the Pak-China Friendship Center in Islamabad. Applicants should possess HEC-recognized qualifications, professional experience, and age requirements.

This announcement emphasizes the keyphrase “Digital Communication Department vacancies 2025” to direct ambitious communication professionals towards impactful roles that are influencing Pakistan’s national messaging.

Job Position Details

About the Digital Communication Department

The Digital Communication Department under MoIB leads Pakistan’s government outreach in the digital landscape. It develops unified messaging, coordinates social media strategy, and monitors public sentiment across multiple platforms. With the ENCSU project, the department aims to centralize planning, align federal and provincial narratives, and leverage data analytics to inform policy communication.

Our Mission

• Design cohesive communication strategies that reflect national priorities.
• Enhance citizen engagement through targeted digital campaigns.
• Provide policy-makers and ministries with real-time insights into public opinion and campaign performance.
• Build capacity in digital media skills across government departments.

Why These Roles Matter

1. Project Head
   • Strategic Leadership: You will oversee the entire ENCSU project—setting objectives, managing budgets, and ensuring cross-departmental collaboration to deliver cohesive national messaging.
2. Campaign Managers
   • Specialized Expertise: Each manager focuses on a critical area—economy, culture & tourism, or outreach—crafting tailored campaigns to inform, engage, and inspire diverse audiences.
3. Content Developer
   • Creative Storytelling: You’ll transform complex economic policies into clear, compelling multimedia content across articles, infographics, and short-form videos.
4. Researcher
   • Data-Driven Insights: You will analyze campaign metrics, social listening data, and stakeholder feedback to guide strategy refinements and demonstrate impact.
5. Assistant
   • Operational Support: By handling scheduling, documentation, and coordination, you enable the team to focus on high-value tasks and maintain project momentum.

Digital Communications Best Practices & Research Insights

• Integrated Campaign Design: Combining paid social media, SEO/SEM, email outreach, and influencer partnerships maximizes reach. Integrated multi-channel strategies boost engagement by up to 60%.
• Real-Time Analytics: Platforms like Google Analytics, CrowdTangle, and Brandwatch enable monitoring of audience sentiment, content performance, and crisis alerts—allowing rapid course corrections.
• Content Personalization: Dynamic content adjustments, based on demographic and behavioral data, can improve click-through rates by 40%.
• A/B Testing: Systematic testing of headlines, visuals, and calls-to-action ensures optimized conversion metrics for each campaign segment.
• Cross-Government Collaboration: Centralized content repositories and style guides maintain message consistency across ministries and provincial bodies.

How to Apply: Process 📝

1. Online Application 🌐
   • Visit https://moib.gov.pk/ → Careers → ENCSU Vacancies
   • Complete the digital form and upload your documents by [15 days from publication].
2. Required Documents 📄
   • Updated CV with contact details
   • Attested degree certificates and transcripts
   • CNIC copy
   • Two passport-size photographs
   • Experience certificates (scanned on official letterhead)
   • NOC (for in-service candidates)
3. Acknowledgment & Tracking 📧
   • Upon submission, you’ll receive an email confirmation with an application tracking number.
   • Check your email regularly for updates on shortlisting and interview schedules.
4. Assessment & Interview 🎤
   • Shortlisting: Based on qualifications and experience fit.
   • Interview: Competency-based panel interview in Islamabad.
   • Practical Test: Role-specific case study or campaign brief for technical positions.
   • Panel Members: Senior MoIB officials, communication experts, and external advisors.
5. Final Selection & Onboarding 🎉
   • Appointment letters sent within four weeks of interview completion.
   • Orientation & induction session to cover project objectives, digital tools, and workflow standards.
   • Official start date: upon completion of onboarding formalities.

Important Dates & Contact Information 📅

• Application Deadline: [15 days from advertisement date]
• Shortlist Notification: Within two weeks after deadline
• Interview Period: Scheduled throughout the month following shortlisting

Contact for Queries:

• Email: [email protected]
• Phone: +92-51-9204303 (Ext. 113)
• Office Address: Project Coordinator (ENCSU), Digital Communication Department, Ministry of Information & Broadcasting, Pak-China Friendship Center, Islamabad.