National Centre for Brand Development (NCBD), | Planning, Commission Jobs 2025

Senior Management Openings – National Centre for Brand Development (NCBD), Islamabad

The National Centre for Brand Development (NCBD), a flagship project of the Ministry of Planning, Development, and Special Initiatives, is recruiting for multiple senior-level positions aimed at strengthening Pakistan’s brand identity on both local and global platforms. The organization is offering dynamic leadership opportunities in the form of the following roles:

• Project Director (PPS-11)
• Director Business Education (PPS-10)
• Director Corporate Brand (PPS-10)
• Director SME Brand (PPS-10)

All positions are Islamabad-based, with a two-year tenure initially, extendable based on performance and project continuity. The NCBD seeks driven professionals who can provide structured leadership, foster cross-sector partnerships, and contribute meaningfully to Pakistan’s brand development ecosystem.

📌 Open Positions and Responsibilities

🏛️ About the National Centre for Brand Development (NCBD)

NCBD was established to address the growing need for a cohesive and consistent identity for Pakistani products, services, and enterprises. Operating under the Ministry of Planning, Development, and Special Initiatives, the centre facilitates nationwide efforts to elevate Pakistan’s image through branding and communication strategies.

With a mandate to improve perception and competitiveness, NCBD collaborates with academia, public institutions, trade bodies, and the private sector. Its core focus lies in branding education, public messaging, and the creation of frameworks that support small businesses, exporters, and creative professionals in shaping how Pakistan is presented globally.

Programs under NCBD include professional development sessions, knowledge-sharing events, branding workshops, and customized campaigns tailored to elevate national narratives in trade, culture, and enterprise.

✅ Required Qualifications & Experience

Educational Background

🎓 Candidates must hold at least a Master’s degree in disciplines such as:

• Business Administration
• Strategic Marketing
• International Business
• Brand Management
• Public Relations
• Communications or a related field

Professional Experience

🧾 Candidates must have:

• 10 to 15 years of leadership experience in relevant sectors
• Hands-on experience with branding initiatives, institutional outreach, educational programming, or corporate storytelling
• A strong portfolio of past achievements in public-private collaborations or large-scale projects

Skills & Abilities

✅ Applicants should demonstrate:

• Effective planning and organizational skills
• Experience leading high-performing teams
• Familiarity with public-sector frameworks or development projects
• Excellent written and verbal communication
• Understanding of how branding impacts economic and diplomatic positioning

📝 Application Process

Interested individuals who meet the qualifications can submit their application through the National Job Portal (NJP).

📍 Apply Online At: https://njp.gov.pk

🧾 Steps to Apply:

1. Visit the NJP portal.
2. Search for the desired position under the Ministry of Planning / NCBD listings.
3. Complete the online application form carefully and attach any required documents.
4. Submit the form before the final date to ensure eligibility.

🚫 Applications via email, courier, or hand submission will not be entertained.