Punjab Human Rights & Minorities Affairs Department (HRMAD) Jobs 2025

Walk-In Interviews – Social Media Executive, Graphic Designer & Digital Marketing Strategist (HRMAD)

The Government of Punjab’s Human Rights & Minorities Affairs Department (HRMAD) invites three ambitious and creative professionals to work in its newly established Human Rights Cell on a one-year contract (extendable). Vacancies are available for Social Media Executive, Graphic Designer, and Digital Marketing Strategist. Successful applicants will be stationed at the HRMAD office in Gulberg-III, Lahore, and will be responsible for spearheading public awareness, creating engaging visual materials, and spearheading data-driven outreach campaigns that promote the department’s cause. If you are interested in using digital resources to advance human rights and minority rights, this opportunity provides practical experience, teamwork culture, and the ability to make a real difference throughout Punjab under the umbrella of “Human Rights & Minorities Affairs Department careers.”

Job Position Details

Role Overviews & Fresh Perspectives

Social Media Executive

As HRMAD’s voice on social platforms, you will:

• Develop and schedule targeted content across Facebook, Twitter, LinkedIn, and Instagram 🎯
• Craft storytelling posts that highlight minority rights campaigns, success stories, and policy updates 📣
• Monitor engagement metrics and prepare weekly analytics reports to refine content strategy 📊
• Respond to public inquiries, moderate discussions, and escalate sensitive issues to senior officers
• Collaborate with field teams to gather real-time testimonials and multimedia assets (photos, short videos)

Pro Tip: According to digital outreach studies, posts with human-interest angles see up to 60% higher engagement.

Graphic Designer

Your creative vision will bring HRMAD’s campaigns to life by:

• Designing infographics, social media banners, event posters, and presentation slides 🎨
• Creating templates for consistent branding—fonts, colors, and logo usage—across all department materials
• Preparing print-ready layouts for workshops, seminars, and awareness drives on topics like workplace discrimination and gender equity
• Converting complex data (e.g., minority demographic statistics) into clear, visually engaging charts and maps
• Managing project timelines to deliver multiple design assets under fast-paced campaign schedules

Design Insight: Well-crafted infographics can boost information retention by up to 70%, making them invaluable for policy communication.

Digital Marketing Strategist

You will architect and oversee integrated campaigns to maximize HRMAD’s reach:

• Conduct audience segmentation and competitor analysis to identify outreach gaps and opportunities 🔍
• Develop multi-channel strategies—including paid social ads, email newsletters, and SEO/SEM—to promote key initiatives (e.g., Anti-Discrimination Week, Minority Heritage Month)
• Allocate and track budget spend, optimizing bids on platforms like Facebook Ads Manager and Google Ads 💰
• Analyze campaign performance using tools like Google Analytics and social platform insights; present actionable dashboards to senior management
• Lead A/B testing of headlines, creatives, and landing pages to increase click-through and conversion rates by an average of 30%
• Mentor the Social Media Executive and Graphic Designer, ensuring all content aligns with strategic objectives
• Strategy Snapshot: Integrated campaigns that combine organic and paid tactics can increase policy awareness by 45% in target demographics.

• How to Apply: Process 📝

1. Walk-In Registration & Testing
   • 📅 Date: 9 May 2025
   • 🕙 Time: 10:00 AM – 2:00 PM
   • 📍 Venue: HRMAD Office, House No.24-C/II, near Hussain Chowk, Gulberg-III, Lahore
2. Documents to Bring
   • Original + one copy of degree certificate, mark sheets, and HEC attestation
   • CNIC and domicile certificate
   • Experience letters (on official letterhead)
   • Two recent passport-size photographs
   • Portfolio or samples (for design roles)
3. Selection Steps
   • Registration & Screening: Document verification
   • Role-Specific Assessment:
     • Social Media Exec: Quick writing and content calendar exercise
     • Graphic Designer: On-the-spot design challenge
     • Digital Strategist: Case study presentation and KPI planning
   • Panel Interview: Senior HRMAD officers and external communication experts
4. Final Offers & Onboarding
   • Appointment letters issued by mid-May 2025
   • Induction session on departmental objectives, digital tools, and workflow
   • Official start: June 2025